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How Does SEO Work? (Search Engine Optimization)
In this article, we want to return to the roots and explain the basics of SEO . Currently, there’s a lot of activity in the online marketing world regarding Google and the changes planned for the way we do search. This does not come as a surprise to the industry as search technology and the algorithm used continue to advance, however, one needs to understand how SEO worked in the past and how it’s working now, to determine and grasp how it should work in the future. To understand how SEO works, one needs to first learn how a Google Search Query is executed. The below image is directly taken from the Google.com corporate site. As you can see, everything goes through the Google servers as Google finds the most relevant indexed content based on the search term (query) and then displays it to the user. Here’s the first step; 1) How do you get Google to index your site? This is very simple. Regardless of the type of site (html, flash, CMS or PHP), you want Google to in...
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